Demand factors – Aviation

Qantas London weak demand

Qantas will stop offering three return flights from its Dubai base to London because of weak demand.

As part of the overhaul, Qantas has cancelled its QF10 service to Heathrow Airport to Dubai on May 12, 19 and 28, as well as the QF1 flight from Dubai to the UK capital on May 13, 20 and 29, the Sydney Morning Herald reported.

Passengers on those flights will be put on other Qantas or Emirates Airways services.

The decision comes hot on the heels of its choice to cancel three return flights from Melbourne to London via Dubai in February and March, pointing to a slowdown in demand for flights during the European winter.

Qantas began flying to via Dubai to Europe, instead of via Singapore when it sealed its strategic alliance.

However, the latest ABS figures show that Qantas filled 88 per cent of seats between Australia and London via Dubai during January, with 86 per cent filled outbound from Australia showing that the alliance has been producing strong customer demand.


Positive customer uptake Auckland to Perth

Qantas Airways will continue its direct flights from Auckland to Perth, after a positive customer uptake of the flight last summer.

The seasonal route will run from 5 December 2014 to 26 April 2015, with its fares completely inclusive of baggage and all other flight costs.

The service will operate from Perth to Auckland on Friday and Saturday and on Saturday and Sunday from Auckland to Perth.

Qantas International chief executive officer Simon Hickey said that previous summer’s seasonal service beat Qantas’ expectations for customer response.

“We’re pleased this service proved to be so popular for our Auckland customers. We’ve extended its run this year to meet demand with 84 flights and almost 20,000 seats over the five months,” Mr Hickey said.

“This is part of our strategy to become more dynamic and flexible in response to market opportunities,

“We’ve similarly announced seasonal services between Perth and Singapore to cater for the July school holidays, and we’ll look at other opportunities down the track.”

The Qantas Group collectively runs 200 flights from Australia and New Zealand each week.


Tiger Air – Infrequent Flyers Club /  ( Focusing on the non peak segments to encourage travel)

Tigerair Australia has today officially launched its Infrequent Flyer Club, a new online club for Australians who don’t fly as often as they would like but still want to be part of a frequent flyer scheme that offers regular updates on great deals as well as other surprises and rewards for flying with Tigerair.

“Most Australian travellers don’t fly often, or as often as they’d like, because it is just too expensive and therefore the merits of belonging to a frequent flyer program become pretty meaningless,” said Vanessa Regan, Tigerair Australia’s Head of Communications.

“The Infrequent Flyer Club will allow Tigerair to keep customers up-to-date with great deals to great destinations as well as offer small surprise and delight rewards for flying with us, and fulfil our mission of putting more people in the sky,” said Ms. Regan.

The Infrequent Flyer Club is essentially a customer relationship management (CRM) platform that allows Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations, and fulfill its mission of putting more people in the sky.

The first 5,000 members to join the Infrequent Flyer Club will receive a free flight voucher for $100, and in subsequent weeks, further promotions will give more fun rewards to more members. Unlike frequent flyer schemes that start you off at bronze and make you work hard to climb the ranks, Tigerair’s Infrequent Flyer Club will let members choose whatever level they want from 70’s brown all the way to triple emerald sapphire ivory.

“Looking further ahead the Infrequent Flyer Club provides Tigerair with a platform to constantly engage with Australians in a brand new way by bringing a sense of humour to the brand whilst reinforcing Tigerair as the challenger brand within the Australian domestic market,” said Ms. Regan.


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