Many properties under estimate the value of the Reservations Department as a critical sales function in the hotel.
Often viewed as “switchboard” especially if they are still combined this area can be neglected in terms of sales training & value.
An excessive amount of revenue is secured or lost depending on the skill of the Reservations Sales Team.
It is important to have a consistent Sales Process in place as well as outstanding Room Descriptions listing selling features and Upsell Opportunities.
The members area has a download available listing an effective Reservations Sales Process in 14 Steps