Tourism News

Inland NSW secured funding for digital revolution

Inland NSW has been awarded funding of more than $800,000 over two years under the NSW Government’s Regional Visitor Economy Fund (RVEF), to be matched by partner organisations, for the development of a digital platform to improve the online experience of visitors to the Inland region and to promote a range of cross regional campaigns including visiting friends and relatives (VFR) activities, food and wine experiences and ‘touring routes and trails’ which highlight a range of themes (nature, history and heritage, arts and culture) across the broad Inland region.

Inland NSW CEO Graham Perry said it is imperative that technology becomes a core channel for the organisation to promote activities and experiences as an ever increasing share of people head online to research and book travel.

“As part of our objective of doubling overnight visitor expenditure to the Inland region by 2020, one of our key strategies needs to be improving the online experience people have when researching and booking our destinations,” said Mr Perry. “This has been reflected in each of our Destination Management Plans where consistent digital solutions are a key strategy.”

Queensland Tourism partnership with NRL

Queensland Minister for Tourism Jann Stuckey has praised a new partnership with the NRL which will see an opening double header played in Brisbane in the 2014 Rugby League Four Nations. Stuckey said an estimated 6,000 visitors would flock to the state in Oct, contributing $4m in revenue.

China’s Australia Week

Australia Week kicked off this week in China, taking aim at the Chinese business events market
ICC Appoints new Director
Beverley Parker has been appointed the new director of business development for the International Convention Centre (ICC) Sydney.
$52 million in Northern Territory Economy

MORE than 30 major conferences will inject $52m into the Northern Territory economy this year.

 

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